Treeks: Name, mascot, packaging and a launch kitTreeks: Name, mascot, packaging and a launch kit

Episode 03 of 16, 2026

Treeks

Name, mascot, packaging and a launch kit

A chocolate bar with a predator's appetite, built to be read from across a shop.

A predator's appetite

Treeks is a chocolate bar with a predator's appetite. The name joins treats and T-Rex, and the whole brand is built to be read from across a shop: a roaring T-Rex bursting out of brush lettered TREEKS, locked up with the line BITE THE WILD!

We drew the mascot, set the wordmark and built a tight palette of Treeks orange, chocolate brown and red, with a set of wild tools: camouflage patterns, claw marks, a teeth border and a sunburst.

The cover of the brand guidelines
The cover of the brand guidelines
The T-Rex, drawn to roar off the shelf
The T-Rex, drawn to roar off the shelf
Stacked, the wordmark, horizontal and the mascot alone
Stacked, the wordmark, horizontal and the mascot alone
Wild orange, choco brown and T-Rex red
Wild orange, choco brown and T-Rex red
Camo, claws, teeth and stickers: the wild tools
Camo, claws, teeth and stickers: the wild tools

Three flavours, one predator

Each flavour gets its own camouflage wrapper, yellow for Peanuts, green for Hazelnuts and purple for Dried Grapes, so the line reads as one family on the shelf and three clear choices up close.

The three wrappers together
The three wrappers together
The Peanuts wrapper
The Peanuts wrapper

Ready to post from day one

Then we turned the identity into a launch: a 20 page brand guidelines book, a nine post Instagram grid that builds a full banner when it's complete, seven stories, highlight covers in three colourways, covers for every platform, a sticker sheet and business cards. All of it went to the client as a ready to use kit.

Wild flavour 01: Peanuts
Wild flavour 01: Peanuts
Wild flavour 02: Hazelnuts
Wild flavour 02: Hazelnuts
Wild flavour 03: Dried Grapes
Wild flavour 03: Dried Grapes
Tiny arms, big appetite
Tiny arms, big appetite
Seven launch stories and the highlight covers
Seven launch stories and the highlight covers
The launch on Instagram, in dark mode
The launch on Instagram, in dark mode
The sticker sheet and the business cards
The sticker sheet and the business cards
Bite the wild!
Bite the wild!

Credits

Client
Treeks, a chocolate bar brand
Year
2026
What we made
  • The name's rationale and the tagline, BITE THE WILD!
  • The T-Rex mascot: full colour, one colour, white, brown and black
  • The logo system: horizontal, stacked, the wordmark, the wordmark with the slogan and the mascot alone, in SVG and PNG
  • The palette, core and flavour colours, with ASE, CSS and TXT files
  • Packaging for three wrappers, Peanuts, Hazelnuts and Dried Grapes, and packshots of all three
  • Graphic tools: seven seamless camo patterns, claw marks, a teeth border, a sunburst and a bite card
  • Brand guidelines in 20 pages, and the first brandbook in 9 pages, in Albanian
  • An Instagram launch grid of nine posts with captions, seven stories, 18 highlight covers and two profile pictures
  • Covers for Facebook, X, LinkedIn and YouTube, and Instagram and Facebook mockups
  • Print: an A4 sticker sheet and business cards

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