Episode 04 of 16, since 2023
Koha Group
Brand, catalogs, packaging and 3D renders
Koha carried more than a dozen brands and had none of its own. Now it has a brand, a new catalog every year, and packs for Spoppy, its own label.
A brand of its own
Koha Group imports and distributes more than a dozen brands of cosmetics, hair care and household paper across Kosovo. When we met in 2023 it had no brand and no catalog of its own, only the suppliers' PDFs.
We started with the identity: a red and black K that reads as a quick, confident tick, a wordmark in Montserrat, a contour line pattern, and a 12 page guideline that fixes how the logo sits on white, on black, on photos and on colour.
A catalog every year
The same system then carried the product catalog: more than 60 pages, rebuilt every year since 2024, for print and in versions with and without prices, plus a small A5 catalog for the Everything for 1 euro range.
The products and their photos belong to the brands Koha distributes. Our part is the system around them: the covers, the brand openers and the pages for Spoppy.
Today the catalogs no longer go out of date: they come straight from Koha's own data on piko.pro, our B2B catalog platform, and a 57 page catalog makes itself in about 10 seconds.
Spoppy, its own label
The bigger step was Spoppy, Koha's own label for household paper. We designed the packs for the whole range: toilet paper in Natural, Peach and a Natural 8+2, Jumbo kitchen paper, kitchen paper and paper napkins.
Open a pack to see its print artwork, the 3D render and the real pack.
From 3D to the shelf
Before production, we built every pack in Blender and rendered it photoreal, so the whole range could be seen before anything was printed. When the real packs arrived, we photographed and retouched them, and the photos went into Koha's social posts.
Credits
- Client
- Koha Group, a distributor of cosmetics, hair care and paper products in Kosovo
- Client since
- 2023
- Website
- by-koha.com
- What we made
- The logo: a red and black K, the wordmark and the whole suite (colour, black, white, the mark alone, on dark, a social avatar)
- A 12 page brand guideline: construction and clear space, backgrounds, colour and type
- The product catalog, rebuilt for 2024, 2025 and 2026: A4, 64 to 66 pages, for print and with or without prices
- An A5 catalog for the Everything for 1 euro range
- Packaging for Spoppy, Koha's own label: six products, flat artwork ready for print
- Every Spoppy pack modelled in Blender and rendered photoreal before printing
- Photos of the real packs, shot and retouched, and social posts
- Live catalogs on piko.pro, our B2B catalog platform, made from Koha's own data