ALB Tiles: A new name, the logo, a website in three languages and a social media kitALB Tiles: A new name, the logo, a website in three languages and a social media kit

Episode 05 of 16, 2026

ALB Tiles

A new name, the logo, a website in three languages and a social media kit

Their old name read like something else. Now it says what they are: tiles for whole buildings.

A clearer name

ALB Tiles supplies and installs tiles and waterproofing for whole buildings, sometimes several at once, with 10 to 25 fitters. Their clients are construction companies and investors, and they judge a subcontractor on three things: level floors, kept deadlines, and a team big enough to finish a building without holding up the trades that follow. The old brand, alko tiles, said none of that, and the name read like something else entirely.

So we started with the name and the mark. Alb for Albanian, a mark built from a single square folding out of the grid, teal in the lead and red carried by the mark. The kit works everywhere a contractor needs it: the vertical logo, the mark over the name in capitals, for documents and every other space, and a badge for site plates, stickers and profile pictures.

From alko tiles to ALB Tiles: the same square, a clearer name, a mark that folds out of the grid
From alko tiles to ALB Tiles: the same square, a clearer name, a mark that folds out of the grid
The kit: the vertical logo and the badge, in four colourways
The kit: the vertical logo and the badge, in four colourways

Built like a construction group

The website talks the way a large construction group does: calm, factual, structured. It comes in Albanian, English and German, the last for investors from Switzerland, Germany and Austria. Services, projects with the developer's name, and a call or WhatsApp button on every screen. No forms.

The home page: one promise, two buttons, call or WhatsApp
The home page: one promise, two buttons, call or WhatsApp
The services page, top to bottom
The services page, top to bottom
On the phone, the call button never leaves the screen
On the phone, the call button never leaves the screen
Services on the phone
Services on the phone
The home page in English, on a phone
The home page in English, on a phone
Three services, each with the places it's used
Three services, each with the places it's used
In English and German too, for investors from Switzerland, Germany and Austria
In English and German too, for investors from Switzerland, Germany and Austria

One system on every channel

The social media kit carries the same system to Instagram, Facebook, LinkedIn and Google: profile images, covers, highlight covers, nine launch posts with a five slide carousel, four stories and three templates. All of it went to the client in a 17 slide presentation, with bios and captions ready to post.

Profile pictures, highlight covers, colours and type as one system
Profile pictures, highlight covers, colours and type as one system
Six of the nine launch posts
Six of the nine launch posts
Stories: the intro, services, capacity and contact
Stories: the intro, services, capacity and contact
The Facebook cover
The Facebook cover
Highlight covers in teal, dark and light
Highlight covers in teal, dark and light
The 17 slide presentation of the kit
The 17 slide presentation of the kit

Where it started

Before the rename, we made a first identity under the old name: a logo, a site fence banner and polos.

A polo mockup from the first identity, under the old name
A polo mockup from the first identity, under the old name
A site fence banner mockup from the first identity, under the old name
A site fence banner mockup from the first identity, under the old name

Credits

Client
ALB Tiles (formerly Alko Tiles), Skenderaj, Kosovo
Year
2026
Website
www.albtiles.com
What we made
  • A new name: from alko tiles to ALB Tiles
  • The logo: vertical, a badge and the mark, in teal, red, black and white, after 12 explorations
  • A brand brief: positioning, audience, tone, colour and type
  • A website in Albanian, English and German: home, services, projects, blog and contact
  • A social media kit: profile images, covers for Facebook, LinkedIn and Google, highlight covers, nine launch posts, four stories and three templates
  • A 17 slide presentation of the kit, with the asset list
  • The first identity under the old name: the logo, a site banner and polos

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