Imer Istogu

Imer Istogu has run a sanitary and heating business in Fully, in the Swiss canton of Valais, since 2000. The work was good, the presence was not: no website, and nothing that looked the same from the van to the invoice. His customers are home owners and building managers in Valais and Vaud, and they call when water is leaking or the boiler has stopped.

We built the site around that moment. One page in French, German and English, light and dark mode, the phone number on every screen, and a quote request that opens the visitor's own mail app with a checklist already filled in. No form to fail and no account: just call or write. It's static, fast, and hosted on our own server.

Around his existing logo we built the identity that carries it: navy, orange and off white, Barlow Semi Condensed, and a set of rules that holds from a 90 by 50 mm boiler sticker to the lettering of a van. Business card, letterhead, C5 envelope, an A5 flyer with a QR code, round and boiler stickers, all print ready with bleed and crop marks.

The van is the first sign people see, so it got a lettering plan for the sign maker, both sides and the rear, with the name, the number and the site readable from across the street. The same system goes on the workwear, the business card and the social profiles. The photos here are mockups.