Episode 07 of 16, 2025
Smart Auto
Logo, brandbook, stationery, car wraps and a billboard
A mark that reads as a road and a circuit at the same time.
A road and a circuit
Smart Auto needed a mark that felt technical without looking like another chrome car badge. We drew an S out of circuit traces: two overlapping lines that end in connection points, so the letter reads as a road and a circuit at the same time. The negative space between the traces carries the smart, the shape carries the auto.
Black, white and one orange
The system is deliberately simple: black, white and one strong orange, set in Arion with a short, calm voice. It works on white, on orange and on black without changing the artwork.
On the road
The brandbook then takes it on the road: business cards, envelopes, notebooks, a mug, flags, four car wraps and a billboard with the line Drive smart, live smarter.
Credits
- Year
- 2025
- Categories
- BrandingPrint and signage
- What we made
- Ten logo directions, then the final mark: the circuit trace S and the wordmark
- Complete, black, white and colour versions
- The palette, black, white and one strong orange, and the typography, Arion
- A brandbook in 19 pages
- Business cards, envelopes and notebooks
- A mug and flags
- Four car wraps, for white and orange cars
- A billboard: Drive smart, live smarter